Cafcass

Cafcass, an organisation supporting children through family court proceedings, faced declining social worker applications due to misconceptions about its work and accessibility. To address this, the ‘Be their voice’, campaign was developed showcasing a clear, emotive employer value proposition. For Cafcass, Vanessa has produced social media assets including static and programmatic banners, aiming to attract more social workers to apply to help vulnerable children. This Cafcass campaign won two EMBA awards for Best Employer Brand Management by a Charity, NGO or Not-For-Profit and Best Employer Brand Management from the Public Sector in 2025.